San Diego

Wellness, longevity & human performance

I help people turn their performance data into clear, actionable insight, then build the systems that keep them ready. I've done it in NBA locker rooms, with Navy Special Warfare, and alongside the performance technology companies shaping what comes next.

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Keke Lyles, human performance consultant, in a navy suit and blue tie

About

Beyond the locker room

I spent twelve years in the NBA. It started with an internship with the Boston Celtics and a year as an assistant with the Indiana Pacers, then grew into building and leading performance departments of my own: first with the Minnesota Timberwolves, then the Golden State Warriors, where I worked alongside Stephen Curry and a staff that helped shape a championship era, and then the Atlanta Hawks, where I grew a team of 13 on a budget of roughly $4M and helped design the practice facility. Later I came back to the league as a consultant for the Charlotte Hornets. Along the way I worked with operators at Navy Special Warfare, advised sports technology companies, scouted health and performance startups for the venture firm Alumni Ventures, and ran fitness for The Bridges at Rancho Santa Fe.

Those years taught me what world-class care actually looks like. Not one great session or one perfect metric, but a coordinated system built around a person, every single day. And the more I saw it work, the more I believed it shouldn’t be reserved for people with a jersey or a security clearance.

That is what drives me now: the pursuit of human optimization. Taking the data we can collect about ourselves and turning it into clarity, then turning clarity into action people can actually follow. Helping people move better, recover better, think more clearly, and stay strong for decades, not just for a season. Elite-level care, for anyone willing to do the work.

Consulting

How we can work together

My practice sits at the intersection of elite performance, wellness, and longevity. Two engagements sit at the center of the practice: designing the spaces where care happens, and building the systems that make that care repeatable.

Facility design for performance, wellness & recovery

Space planning, equipment selection, technology integration, workflow, and service standards for clubs, residential communities, and hospitality. Grounded in contributing to the vision, design, and implementation of the Atlanta Hawks practice facility and arena renovations, and in consulting that builds fitness, wellness, and recovery environments from the floor plan out.

Building high performance systems

Multidisciplinary department architecture, athlete and member monitoring, data-to-action workflows, staffing, budgets, and vendors. The same work that grew NBA performance teams from 5 staff and about a $1M budget with the Timberwolves, to 7 and about $2M with the Warriors, to 13 and roughly $4M with the Hawks.

Performance & longevity programs

Individualized training, recovery, and readiness for professionals and high-performing individuals, using the same coordinated model applied with NWSL and U.S. Women’s National Team athletes.

Performance tech advisory

Product strategy, clinical validation, and go-to-market support for diagnostics, biomarkers, recovery, motion analysis, and related tools, translating real athlete and member needs into requirements teams can ship.

Based in San Diego. Open to select projects nationally and remote advisory work.

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One-on-One

Work with me 1:1

I work directly with individuals to help them reach their goals. Whether you are an athlete chasing your next level, a CEO who needs energy and clarity to lead, or anyone who simply wants to be their best, we build it together around your life, your body, and what you want out of both.

Assess with data

We start with a clear picture of where you are: movement, strength, recovery, sleep, and the wearable or lab data you already have. No guessing.

Build your plan

A personalized plan for training, recovery, nutrition habits, and readiness, designed around your schedule and your goals, not a template.

Coach and adjust

Ongoing coaching and accountability. We check in, read the data, and adjust as you progress, so the work keeps moving you forward.

Athletes, executives, and anyone ready to invest in how they feel and perform. In person in San Diego or remote.

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Products I use

Tools I trust, with perks for you

I share the recovery, testing, and nutrition products I actually use. Many come with an exclusive discount when you buy through my links, like extra savings on fatty15 and my Function Health code.

See every product, why I use it, and the current discount on my Products page.

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Mission

I spent my career at the highest level of sport building systems that helped players perform at their best, night after night. Peak readiness was never a single session or a single score. It was the whole operating system: how teams assessed, trained, recovered, and made decisions under pressure.

That same standard of care should not stay inside elite locker rooms. The principles that keep professionals durable and clear-headed apply to more people than the ones with a game on the schedule. My work now is to bring that level of care to all humans who want to feel and perform better over the long run.

The path is practical. Create clarity from the performance and wellness data we collect. Turn that clarity into action people can follow. And keep advising the latest technology so those tools create their greatest impact, not just more noise.

18+ Years in high performance

12 Years in the NBA

3 NBA organizations led

2015 NBA Strength Coach of the Year

5 → 13 Staff growth across NBA teams

$1M → $4M Budgets owned, Timberwolves to Hawks

My Approach

From data to action

Most people already have more data than they know what to do with. My job is to turn it into a few clear decisions you can act on. It's how I worked in the NBA, and it's what I help sports technology companies do for the people who use their products.